Dieter Rams defined his 10 principles of good design as follows:
Good design is:
- innovative
- makes a product useful
- is aesthetic
- makes a product understandable
- is unobtrusive
- is honest
- is long lasting
- is thorough down to the last detail
- is environmentally friendly
- is as little design as possible
While some of you may not have heard a designer by the name of Dieter Rams, it is likely that you know of his design work and a bit about companies influenced by his aesthetics and principles. Rams was the principle industrial designer responsible for the concern with function and simple aesthetic at the German company Braun. He worked at Braun from 1955 until his retirement in1998. During that time, Rams was largely responsible for creating Braun as an image through his design. Comparable concerns for function and simplified aesthetics can be found in many of Apple's designs today. Below are examples of Rams' design work for Braun -- see what they reminds you of....
